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Arthur Blank’s memoirs, “Good Company,” available Sept. 15

The Home Depot co-founder and owner of the NFL’s Atlanta Falcons and MLS’s Atlanta United shares a vision and a roadmap for values-based business.

Kevin C. Cox/Getty Images

Earlier this year, it was announced that Atlanta Falcons team owner Arthur Blank had memoirs about his life titled Good Company coming out on September 15, 2020. The release date is just around the corner, and those interested in purchasing the book of memoirs can pre-order now.

Good Company takes readers inside the story of how Blank presided over the turnaround of a struggling NFL team, rebooted a nearly-bankrupt retail chain, built a brand-new stadium, invested in a neighborhood in need of it, launched a startup MLS soccer club, and more.

“I think readers will get a greater sense of how Arthur goes about making decisions, how he responds to challenges, that you don’t often get to see,” AMB Sports + Entertainment/Blank Family of Business SVP/CCO Brett Jewkes said in a statement given to The Falcoholic. “As someone who works very closely with him, there was a lot I learned about him and how he’s wired through this entire process. There’s purpose in everything he does and I think that really comes through in the book. I also think Falcons fans are going to be very interested in the stories he tells about why he goes to the sidelines at the end of games, his feelings after Super Bowl 51, his thoughts on the player protests and a lot more. His core values are illustrated in every story.”

It was announced on June 24 that Blank’s personal proceeds from Good Company will go to The National Center for Civil and Human Rights. Blank is also making an initial contribution of $300,000.

Personally, I look forward to reviewing my own copy of Good Company. We’ve been fortunate to have an owner who is genuinely active in the community and wants to win all these years, especially because that was not always the case in Atlanta. Within the book, readers will get an inside look on Blank’s early life and family business to his present day life as team owner for the NFL’s Atlanta Falcons and MLS’s Atlanta United.

“The message of the book is simple … values-driven organizations can have unimaginable success and make a positive difference in the community at the same time and the best ones do just that – he believes they have a responsibility to do that,” Jewkes said. “If the leaders of today and tomorrow adopted and implemented only five percent of what Arthur conveys in the book, the whole world would be a much better, much more inclusive place.”

Good Company will be available Sept. 15 wherever books are sold and can be pre-ordered now by clicking here.