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Arthur Blank donating personal proceeds from upcoming book, contributing initial $300K

Arthur Blank is a good as they come

Daniel Shirey/Getty Images

Earlier this year it was announced that Atlanta Falcons’ team owner Arthur Blank had memoirs about his life titled “Good Company” coming out on September 15, 2020. Today, we learned that Blank’s personal proceeds from the book will go to The National Center for Civil and Human Rights.

Not only that, Blank is making an initial contribution of $300,000.

“When good companies put the well-being of their customers, their associates, and their communities first, financial success will follow,” Blank writes. “The entrepreneurs and business leaders of today and tomorrow have an extraordinary opportunity: to prove that through upholding values we can create value-for the company, for the customer, and for the community.”

Good Company takes readers inside the story of how Blank turned around a struggling NFL team, rebooted a nearly-bankrupt retail chain, built a brand-new stadium, revitalized a blighted neighborhood, launched a startup soccer club, and more.

You can learn more and pre-order “Good Company” at