The Atlanta Falcons will be selling $5 craft beers in 2018

I want you to close your eyes and picture a boardroom full of important Atlanta Falcons executives. There’s a large table made of exotic wood none of us can pronounce in the middle of the room; it’s littered with expensive pens and legal pads. There are several easels throughout the room, displaying pie charts and line graphs. A man in a tailored suit rubs his furrowed brow. “I mean, everyone likes a craft brew, but five dollars? That’s just crazy! Who’s gonna pay for all these hops?!”

The Falcons are already doing some groundbreaking stuff with their concessions. To compensate for the insane amount of money your average fans spends to park at and attend a home game, they dramatically dropped prices at their concession stands last season. And against all odds, it actually increased their profits. (AMB Sports and Entertainment dropped prices by 50 percent but increased the average amount spent per fan by 16 percent last season.) That’s some innovative thinking, folks.

But wait, there’s more! This season they’re cutting the price on premium items by another 12 percent. This includes craft beer, chili cheese fries, Italian sausage, and bratwurst. You’ll be able to buy a craft pale ale (12 oz) for $5. (They’re also going to offer a 20 oz for $7.) That’s less than you’d pay at most adult drinking establishments. So rest easy, Falcons fans. Not only are the Falcons committed to bringing you quality football. They also respect your need to drink fancy adult beverages without putting a substantial dent in your pocketbook. Cheers!

I’m impressed. Are you?