This is one of the more informative articles I’ve written, going in depth about the franchise tag and how the team has used it. Since it’s an evergreen article, I’ve gone back to update it with each passing year to reflect how the tag was used around the NFL, and with the Falcons, the previous offseason.
Today is the beginning of the window for teams to use the franchise tag (we are in year 2022 at this point). What better time to dust off and to update this article than now? Below you will find all the information you could possible want about the tag, including its use around the league in 2021.
We’re fully entrenched in the NFL offseason, and now the two-week window where teams are allowed to use the franchise tag has opened. Before we look at the Falcons’ use of the franchise tag since its inception in 1993, let’s look at what the tag is.
Simply put, the franchise tag is a one-year tender which pays players a specific salary for the season in which it is applied. The salaries of the top five earners by position are averaged out to determine the one-year salary of the player who got tagged. If the player in question was among the five highest earners at his position the season before, he gets 120% of his previous year’s salary if tagged (a 20% pay raise). If a player gets tagged three years in a row, he earns 144% of his previous year’s salary (a 44% pay raise).
Chris Godwin is a a player who was given the tag last season by the Buccaneers, without agreeing to a long term extension. After playing out the final year of his rookie extension in 2020 at $2,133,000, he was paid $15,983,000, which was the average calculated salary of the top five earners at the wide receiver position. If the Bucs opt to tag him again, he would earn $19,179,600, which is 120% of that previous salary.
Brandon Scherff was tagged by the Washington Football Team (not Commanders) for a second consecutive year, in 2021, without agreeing to a long term extension. His salary under the tag in 2020 was $15,030,000, and it increased to $18,036,000 last year. If the Commanders opt to tag him for a third consecutive offseason, they would now have to give him a 44% pay raise, pushing his salary to $25,971,840, which seems incredibly unlikely.
A brand new contract extension can also rip up the one year franchise tag number. An example of this happened when the Seattle Seahawks used their franchise tag privileges by applying it to DE Frank Clark in 2020. After making $943,938 in the last year of his rookie contract in 2019, Clark would have earned $17,128,000 in 2020 (Spotrac) had he not agreed to a long-term extension later in the offseason, as this was the average salary of the five highest-earning defensive ends in the NFL at the time.
After applying the tag, the Seahawks traded Clark to the Kansas City Chiefs who promptly signed him to a five year extension worth $104 million, ripping up the $17.1 million tag figure in the process.
QB Kirk Cousins of the Washington Commanders is the ideal case study when looking at the tag. He got the tag applied to him in both 2016 and 2017. Because players who play the quarterback position are the highest earners in the NFL, the tag is most expensive when used on a quarterback. He earned $19,953,000 as a result of the tag in 2016.
Because Cousins was automatically among the five highest earners at the QB position that season, he got 120% of his previous salary when tagged again in 2017, resulting in a payday of $23,943,600 (instead of the $21,260,000 which he would’ve received if he wasn’t one of the top five earners at the position). If Washington had theoretically tagged Cousins again in 2018 (instead of trading for Alex Smith and letting Cousins hit the market), he would have earned a salary of $34,478,784 (144% of $23,943,600).
Le’Veon Bell is a famous example of a player and a team coming to an impasse over the tag being applied. In the 2018 offseason, he was tagged for the second year in a row and was set to make $14,544,000 as a result of getting a 120% raise from his 2017 tag figure, but he famously held out the entire season without signing the tender. He didn’t make any of that money and the Steelers, in theory, could have tagged him for the same figure again the next offseason (though, they opted to instead just let him hit the open market).
Had Bell reported to the team before Week 10 and played out the second half of the 2018 season, there would have been no ramifications on him other than the missed paychecks from the first nine weeks. In that scenario Bell would have made $20,943,360 if tagged by Pittsburgh again the next offseason (144% of his 2018 salary).
Things ended up working out for Bell, as he was allowed to hit the open market and sign a four year deal worth $52 million ($27 million guaranteed) with the Jets, but his is a case of just how much leverage a team can theoretically exercise over a player in regard to the tag.
Here are the non-exclusive franchise tag salary totals by position from last season (according to Spotrac)
Running back: $8,655,000
Wide Receiver: $15,983,000
Tight Ends: $9,601,000
Offensive Lineman: $13,754,000
Defensive End: $16,069,000
Defensive Tackle: $13,888,000
As you can see, not all franchise tags are created equal. Jimmy Graham and the New Orleans Saints famously got into a dispute over positions in 2014 after the Saints applied the tag to Graham, who argued that he should be paid as a wide receiver because he had lined up out wide for a vast majority of plays the previous year. An NFL arbitrator, however, ruled that Graham would classify as a tight end whose tag cost was $7,053,000. Had he been declared a WR, Graham’s tag cost would have been $12,132,000. This is information the Falcons will likely keep in their back pocket if there ever comes a scenario where they apply the franchise tag to Kyle Pitts, years down the road.
There are differences in the types of franchise tags which teams can apply to players. If a player gets the exclusive tag, then he isn’t allowed to negotiate with any other team and is locked in with the team that applied the tag (unless traded). If the player gets the non-exclusive tag, then he is allowed to negotiate with other teams but whatever contract he gets can be matched by the original team; and if the deal isn’t matched then the original team gets two first-round picks from the new team as compensation. A team can use the franchise tag (either in the exclusive or non-exclusive form) one time each offseason.
There’s also a slight difference in pay for each tag. The exclusive tag pays the player the average of the five-highest paid players at his position (or a 20% raise in salary if he was among those five player). The non-exclusive tag carried with it the same stipulations until the 2011 CBA re-negotiation changed that — now, the non-exclusive tag pays the player the average of the five-highest paid players at his position over the last five years (or a 20% raise in salary if he was already one of the five-highest earners).
If a team elects not to use the franchise tag then it has the option to use the transition tag on a player of its choosing. This tag pays said player an average of the top 10 salaries being made by his position (instead of five) and gives the team the right to match any offer sheet he signs with another team. However, if they elect not to match, then they get no compensation for letting the player go.
10 players got franchise tagged last offseason. Dak Prescott, Leonard Williams, Brandon Scherff and Justin Simmons all got tagged for the second consecutive offseason, while Allen Robinson made 120% of his salary as a result of being one of the five highest-paid players at his position the year leading up to the tag:
Dallas Cowboys QB Dak Prescott - $37,690,800 (signed long-term extension)
New York Giants DE Leonard Williams - $19,351,200 (signed long-term extension)
Washington Commanders OL Brandon Scherff - $18,036,000 (played under the tag, free agent again in 2022)
Chicago Bears WR Allen Robinson - $17,880,000 (played under the tag, free agent again in 2022
Tampa Bay Buccaneers WR Chris Godwin - $15,983,000 (played under the tag, free agent again in 2022)
Jacksonville Jaguars OL Cam Robinson - $13,754,000 (played under the tag, free agent again in 2022)
Carolina Panthers OL Tayler Moton - $13,754,000 (signed long-term extension)
Denver Broncos S Justin Simmons - $13,729,200 (signed long-term extension)
New Orleans Saints S Marcus Williams - $10,612,000 (played under the tag, free agent again in 2022)
New York Jets S Marcus Maye - $10,612,000 (played under the tag, free agent again in 2022)
This year, teams have from February 22 until March 8 to apply the tag. If they do use the franchise tag on a player, then they have until a deadline of July 15 to agree to a long-term contract or that player will have to play out this upcoming season under the tag. The player can also be traded after getting tagged, which is what the Seahawks did with Clark. If a long-term contract is agreed upon, then the franchise tag salary number gets ripped up.
It’s generally in the best interest of both the team and the player in question to work out a long-term contract after the tag is applied. Playing under the franchise tag affords the player no long-term security in case of injury, and it eats up a large chunk of the team’s cap space (more cap space than what they would have to sacrifice if they agreed upon a long-term deal). Players don’t normally like getting tagged, and may even hold out because of it (see: Le’Veon Bell). Relations between a player and team can fracture as a result of the franchise tag.
The following are the projected franchise tag totals for the 2022 season according to Over The Cap (ranked from most expensive position to least expensive position)
Defensive End: $20,186,000
Wide Receiver: $19,127,000
Defensive Tackle: $16,888,000
Offensive Lineman: $16,698,000
Running Back: $12,536,000
Tight End: $10,834,000
The Falcons’ history
Atlanta is a team which has rarely ever used the tag; in fact, only one other team has put the tag to use fewer times (Houston Texans). There are only three occasions in which the Birds have applied the tag to a player, and all three happened in the Thomas Dimitroff era.
In 2009, the Falcons applied the franchise tag to Punter Michael Koenen for a salary of $2,480,000. Koenen would stay with the team for one more season after the 2009 campaign before signing a long-term contract with the Tampa Bay Buccaneers in 2011.
Then, in 2012 the Falcons applied the franchise tag to CB Brent Grimes for a salary of $10,280,000 after the two sides failed to agree to a long-term extension. Grimes would end up tearing his Achilles tendon in the first game of the season, forcing him to miss the entirety of the campaign, and would go on to sign a contract with the Miami Dolphins a year later.
The franchise tag most recently came into play in the 2019 offseason, as the team could not immediately come to terms with star defensive tackle Grady Jarrett on a long-term extension. Jarrett’s rookie contract had expired, and he was be set to hit the open market had there been no intervention from the Falcons.
The Falcons had no interest in letting Jarrett go, however, and they applied the tag to the Clemson alum. That resulted in an immediate cap hit of around $15,209,000, but it bought Dimitroff until July 15 to negotiate a contract extension, which he did at the last hour.
Jarrett and the Falcons came to terms on a four year extension worth $68 million ($42.5 million in total guaranteed money) right before the July 15 deadline hit. Had they not been able to come to terms on an extension, Jarrett would have been set to hit the market once again in 2020, during which his tag number would have been $18,250,800.
Even going beyond that, working out a long term extension which decreased the 2019 cap hit from $15.2 million under the tag to $11 million gave the Falcons the financial flexibility to sign Deion Jones to a contract extension in 2020 and not have to worry about potentially having to tag him.
There don’t look to be any candidates for the franchise tag for the Falcons in 2022.