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Mercedes-Benz stadium unveils Super Bowl LIII logo and website

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If you didn’t know the Atlanta Falcons’ home is hosting next season’s Super Bowl, boy, do I have some great news for you.

Arizona Cardinals v Atlanta Falcons Photo by Kevin C. Cox/Getty Images

People love Super Bowls. Even Super Bowls that are still over 500 days away. I can’t count the number of times someone asked if they revealed the new logo for the game. Settle down, countless people. I’ve been waiting for this for months, if not my entire life.

This logo is going to signify everything. Will it signify Atlanta? Will it be a giant taco? Man, there’s so many options. We finally got an answer today. I hope you are sitting down.

Can you believe that some places unveil a logo and don’t have the decency to include a press release? The nerve. The Mercedes-Benz stadium is definitely a classy place, because they answered all my logo questions.

The letters ATL in the ATLANTA word mark are prominently featured in a powerful dark gray color symbolizing a vibrant, progressive and diverse city. The red and gray color scheme signifies a bold and innovative spirit that is present every day in a global city that prides itself on a unique, inclusive warmth and charm.

Yes, the colors are unquestionably warm, inspirational, bold, innovative, diverse, welcoming, and truly a new paradigm in color arrangements. This is the birth of a brand and its influential engagement, something you could not get through millions in inbound marketing.

Have you seen the new #Falcons Super Bowl committee logo? It's very Atlanta.

Posted by The Falcoholic on Friday, September 15, 2017

Was your first impression that the motif visually represents the host committee’s goal to unite this football hotbed as dedicated ambassadors and welcome the preeminent sporting event in the world to Atlanta? Mine too.

This motif visually represents the Atlanta Super Bowl Host Committee’s goal to unite this football hotbed as dedicated ambassadors and welcome the preeminent sporting event in the world to Atlanta on February 3, 2019.

You can follow this ray of inspiration on all popular social media platforms.

To establish consistency and easy access across all social media channels, @atlsuperbowl53 will serve as the official Twitter, Instagram and Facebook handles for the Host Committee.

Ah, yes, short and sweet.

The website itself presents all the latest news on the Super Bowl, such as April’s announcement of the official Super Bowl LIII date, and May’s news that the host committee added two people to their staff.