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The Atlanta Falcons are making noise with their infamously cheap concessions plan

Fact: Rich McKay once accidentally tweeted a picture of a grapefruit

NFL: Preseason-Jacksonville Jaguars at Atlanta Falcons Dale Zanine-USA TODAY Sports

The Atlanta Falcons are getting a brand new stadium. What? You hadn’t heard?! I’m not surprised; we haven’t talked about it much.

The Mercedes-Benz Stadium is scheduled to open this Fall. If all goes according to plan, the Falcons will play their third preseason game in the new stadium against the Miami Dolphins. Falcons President Rich McKay sat down with Fast Company recently. He had some interesting things to say about concessions and why they’re focused on revamping the pricing.

“Our fans say every year, we survey them on everything. Right? And we want to what they’re saying, and we want to respond to it. Well every year they say the same thing: food and beverage. Don’t like the value. Don’t like the price. Don’t like the food. Just negative.”

McKay gives all the credit to the process. They were apparently careful and diligent during the planning process. They conferred with vendors, trying to get the best prices and working hard to shrink their margins. The result? $2 hot dogs, $5 beers, and $2 sodas with unlimited refills.

Ultimately the Falcons will make plenty of money in their stadium. Between ad sales, PSLs, and overpriced t-shirts, I’m quite sure they’ll hit their revenue goals. But it’s nice they thought of us. Your thoughts?