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The Atlanta Falcons are in full off-season mode, looking to improve the state of the franchise ahead of the 2016-2017 season. But one off-season removed from the hiring of a new head coach, a lot of the moves the Falcons are making these days are complimentary. In other words, they aren't going to blow you away. That's not to say they aren't important.
Per Fox Sports' Alex Marvez, the Falcons recently made a move to improve their strength and conditioning staff.
Source tells @NFLonFOX that @AtlantaFalcons have added @GatorsFB Asst Director for Strength/Conditioning Jesse Ackerman to strength staff
— Alex Marvez (@alexmarvez) February 11, 2016
Ackerman will work under AJ Neibel, the head strength and conditioning coach. This is his first NFL gig, with prior stints at University of Florida, University of Texas, and Iowa State University. So why is this news? Simple: his approach. Ackerman has 2 masters degrees. One is clinical mental health counseling; the other is in exercise science. He emphasizes a wholistic approach. Put simply, for him, strength and conditioning is all about improving your strength and stability across the board. Contrast his approach with a more antiquated, narrow focus on brute strength. (How much do you bench, bro?)