The Atlanta Falcons' new home, Mercedes Benz Stadium, is scheduled to open in 2017. No matter what you think of the $1.4 billion project, there's no denying its appeal. To be honest, they had me at "100 yard bar." But can it be more than just the Falcons' home field? That remains to be seen.
Best case scenario, the Falcons are chosen to host the Super Bowl and then win the Super Bowl at home ... in the same year. Given the statistical improbability of that happening, I'll settle for a Super Bowl birth. And if that's not happening, it'd just be nice to see the Super Bowl played in Atlanta. Per ESPN's Vaughn McClure, the effort to woo the NFL's event planners is already underway.
"The committee from the NFL has been to Atlanta several times,'' Falcons owner Arthur Blank said Monday. "They met with a large number of people, toured the facilities, understand our plan obviously. And they've studied the stadium. There are a number of cities competing for the Super Bowl in those years, and the vote will be next May.''
Even if its positive effect on Atlanta's economy is dubious at best, hosting the preeminent event for the country's most popular sport is a huge ego boost. It's what dreams are made of; that and candy-coated rainbows.