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Tevin Coleman, Justin Hardy to attend NFLPA 2015 Rookie Premiere event

The two rookies will get some business and branding exposure in Los Angeles.

Dale Zanine-USA TODAY Sports

Two members of the Falcons' rookie draft class will head to Los Angeles for a primer on business deals and how to maximize their brands—and I now owe Darren Rovell two cents for that—in an early attempt to get rookies connected and maximizing their earnings both during and after their football careers. Tevin Coleman and Justin Hardy will be two of the 40-plus rookies heading to California.

Here's a quote from the NFLPA:

"NFLPA Rookie Premiere is the best opportunity for our partners to engage early on with the next wave of the NFL’s marketing stars," said Ahmad Nassar, President, NFL Players Inc. "Beyond providing a platform to learn about the business of football and benefits of their union as they game plan for their new careers, Rookie Premiere gives players a chance to showcase their personalities so that the NFLPA team can use that insight to connect the right players with the right brands to tell their story."

The downside is that Hardy and Coleman will miss Thursday and Friday organized team activities. It's not a major loss for either, but Coleman is currently running behind Devonta Freeman and will need every opportunity to catch and surpass him over the summer, so it's a very minor setback for him. Hopefully the knowledge these two pick up during their trip west helps them out on their careers, and they return for the next wave of OTAs ready to destroy the NFL.