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Report: Atlanta Falcons release PSL costs for best seats in their new downtown stadium

Fact: Arthur Blank wants to hold you until the fear in you subsides

Kirby Lee-USA TODAY Sports

The Atlanta Falcons will adopt personal seat licenses once their new stadium opens. As a reminder, these PSLs will allow you to purchase season tickets. They're transferable, they apply to particular seats, and they're valid until the Falcons move to a different venue, whenever that may be. Per Tim Tucker at the AJC, for the best of seats, these PSLs aren't going to be cheap.

The plan, obtained exclusively by the AJC on Wednesday, calls for the $45,000 fee to apply to each of 1,200 lower-bowl seats near the 50-yard line. Another 6,500 prime seats will carry PSLs ranging from $10,000 to $20,000 each.

Keep in mind, these are for the best 11 percent of tickets in the stadium. If any of you plan on buying season tickets of this caliber, you should know, I'm accepting donations to my vacation fund.

So while there's a little bit of sticker shock when you see those numbers, PSLs will be more affordable for the vast majority of tickets. Also, 15 NFL teams require some variety of seat license. It's where the market is trending, and the Falcons aren't going to wait until they're good to implement this.

If there's a criticism of PSLs, it's their unpredictability as investments. In recent years, people have lost serious money trying to resell them. It can be like buying a new car, in a sense. Once you drive it off the lot, the value drops, and there's nothing you can do about it. Occasionally, with the right car, under the right circumstances, you can make a little money. But it's definitely the exception to the rule.

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