Construction has commenced on Atlanta's new stadium, but the Falcons aren't waiting until 2017 to enhance the game day experience for fans. If you're heading to the Georgia Dome to cheer on the Falcons against the Saints, you'll get to experience some new initiatives designed to engage fans and make the Georgia Dome experience more enjoyable.
Prior to the game on Sunday, the Falcons will host an inaugural Falcons March. Fans will gather at the Metro Atlanta Chamber of Commerce at 11:00 a.m. and will embark on what the Falcons are calling "a parade and pep rally all in one." Fans will be joined by the Falcons Drumline, the Hype Crew, the Atlanta Falcons cheerleaders, the flag team, and everyone's favorite mascot, Freddie Falcon, and will march down Marietta Street to International Boulevard to arrive at Falcons Landing at the Georgia Dome.
Are you active on social media? You may see your tweets, Facebook posts, or Instagram photos on the new social media board the Falcons are implementing this season. Follow the @Atlanta_Falcons on Twitter or like the Falcons' official Facebook page for details, because this is likely hashtag-driven, and they will surely share those details prior to tomorrow's game.
If you're a season ticket holder, be sure you download the official Falcons app and check out the Falcons Memories program within the app. The Falcons Memories program allows season ticket holders to earn points and apply those points to memorable game day experiences, like watching player introductions from the tunnel, attending the post-game press conference, or skipping the concession line.
Miller Lite, in an effort to promote the idea of enjoying alcoholic beverages responsibly, will be partnering with the Falcons and handing out free Breeze cards to fans in the College Park, H.E. Holmes, Indian Creek, and Lindbergh Center MARTA stations on Sunday, September 7th from 10:00 a.m. to 1:00 p.m. and Thursday, September 18th from 5:30 p.m. to 8:30 p.m. Visit the Miller Lite Free Rides website for more details.
Jim Smith, the Falcons' Executive Vice President, Chief Marketing and Revenue Officer, said that these enhancements to the game day experience are the result of a lot of research, and that fan feedback played a significant role in developing these initiatives. "Our goal every season is for our fans to leave the Dome feeling like they've had a unique and exceptional experience," Smith said.