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Report: Falcons taking advantage of the 3-D technology craze

Fact: Thomas Dimitroff absolutely detests cable news

Kevin Liles-USA TODAY Sports

This is the modern NFL, where every innovation is celebrated. No expense is spared in pursuit of the Lombardi trophy. A new age helmet that keeps players cool, plays Bon Jovi on repeat, and helps prevent concussions? Let's get 'em! An electrolyte-infused ice bath with a cup holder and optional down-filled headrest? We'll take six! Per the Falcons' Jay Adams, a new, 3-D program is being used at Flowery Branch.

NeuroTracker is a scientific innovation for measuring and improving cognitive performance in sports. Developed by a world-leading neurophysicist, the program trains multiple object tracking skills using a large 3D display and challenges athletes to spread their attention by tracking many targets at high speeds. NeuroTracker aims to enhance performance by training an athlete to absorb and process complex movement and distribute attentional resources throughout the visual field.

Is it just me, or do these "innovations" come fast and furious every off-season? One could stand to make a substantial profit marketing, developing, or selling these kinds of products. It makes you wonder what the NFL will look like in thirty years. Will there be cyborg punters and quarterbacks with ice literally running through their veins? Nah ...