A tip of the cap to BradfromtheATL, who called my attention to a way you can watch the first episode of Hard Knocks even if you don't have an HBO subscription. This article lays it out in detail, but the short story is that you'll have access via HBO Go.
The good news here is that you can at least get a feel for the show, which will chronicle Atlanta Falcons training camp, even if you're not willing to pony up for HBO. The bad news is that if you really enjoy it, you may end up wanting to pony up for HBO. C'est la vie, but at least there's a lot to recommend the channel.
Also, a friendly reminder that those of you who do not have HBO can count on us having recaps of each show, though we'd obviously encourage you to watch the show if you're able to, given how much more impactful that will be. You can watch it on HBO Go if you have an HBO subscription, which means you don't have to be nailed to the couch to see the show, either.
Will you be getting HBO to watch the show?