Gentlemen. Take a knee and listen up.
I have come here today to ask one thing of you. Yeah, I know that everybody's asking things of you...especially now. This season has been the worst nightmare any of you could imagine. So now, you're hearing it from the coaches, fans, the press. I don't know how much you might be catching from your family and friends. To tell you the truth, I don't want to know. Whatever's going on inside, outside, or around you has nothing to do with today. I ask you-today-to play football.
Wow. The looks on your faces right now run the gamut. Surprise to disgust. Who's this guy, and who made him Arthur Blank? Who I am doesn't matter. What matters is-who are you? Every man in here had to work his tail off just to be here. Do you think that because the season's a mess, that your work doesn't mean anything now? Do you honestly think that you should give any less than your best, because you're not going to get some shiny trophy named after a dead guy-who by the way, if he were here, would stare every one of you down as he challenged you to be better?
I'm only asking you to play the game of football. This isn't about ability, or talent, or even guts. This is about putting on that uniform that other people would give their eyeteeth to wear, strapping up that helmet, and getting after who-ever opposes you! I don't care about wins any more. The score means nothing now. Money doesn't buy effort. Effort earns respect. When you can look in any mirror, and say, I gave the effort, because I am an Atlanta Falcon...then, and only then, will you BE an Atlanta Falcon. Anyone can wear an advertisement. Not everyone can wear the red and black. Are you an ad...or a professional? Only professionals can wear this team's colors. Act like you want to!
Lombardi said that when his team was losing, he didn't yell at them. He figured they got enough outside the locker room. Play this man's game...don't rise up...just get up. You get knocked down...get up. You miss an assignment, get up. Keep getting up until NO STINKING BODY can knock you down! The only way to strike fear in your opponent's heart, is to stand up when he can't anymore. You get up...stand up...stay up.
Play football from here on out. That is all. Bring it in.