Already prominent in Eastern Sports and minor tiers in the U.S. But now the NBA is buying into it. That's going to look weird. Nevertheless it's more revue, which is what all businesses is like since in this case players want more money. IF the NFL adopts this eventually...Might this affect teams giving them more money not only to sign players, but fund new Stadiums? How about if the GWCC advertised on Falcons Jerseys to pay off their debt?