Mike Clay of Pro Football Focus had this to say today re: the dramatic increase in Roddy White's catch rate between 2009 (56 percent) and 2010 (69 percent):
White certainly was helped by seeing more of passes closer to the line of scrimmage, but, more importantly, he also saw a catch rate improvement of at least 9% in all four zones – an impressive achievement. His 1.3 yard drop in yards-per-reception can also be slightly blamed on the change in target location, but large drops in YPR on throws of 20+ yards and behind the line of scrimmage is the real culprit.
Put simply, he had less 20+ yard drops (due to a decrease in 20+ yard targets which actually dates back to 2008) and he wasn't managing many YPR on targets behind the LOS. Still, his catch rate improved in each zone, and that's not something any of us can hate on. Not even if you sip haterade like it's glacier water. So drink it down haters, because Roddy is the man!
I'd highly suggest you read the entire article if you have 5 minutes to spare.